Early reviews of research on conformity, influence, and persuasion have reported that females were more persuasible than males. Recent reviews of research have reported little empirical support for these sex differences. The literature indicates that the sex differences noted earlier and attributed to cultural role prescriptions were questioned because several other factors might have affected the results, such as differences in comprehension as the present study suggests. Different levels of comprehension would be significant in persuasion of individuals. Research should consider differences in comprehension when conducting studies of conformity, influence, or persuasion.
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