Verbal, heart rate, and skin conductance responses were measured while 20 male and 20 female subjects viewed antimale and antifemale sexual cartoons. The verbal ratings indicated that males preferred both types of cartoons more than females. However, no differences between heart rate and skin conductance measures were noted between the sexes. Skin conductance indicated that both sexes produced greater response to the antimale than the antifemale cartoons. Also, heart rates decelerated 5 sec. after presentation of the cartoons. Skin conductance seems to reflect a possible emotional reaction to the cartoons, whereas heart rates may reflect an information-processing component.
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