Sizzlean, Hormel Black Label, and Armour Star bacon were compared using a kitchen cooking process to verify Swift & Co. claims that its bacon product was 50% leaner than average bacon. Two procedures were utilized to test this hypothesis. Results showed a physical analysis of the three bacons verifying Swift & Co. claims; a second taste procedure indicated Sizzlean to be perceived as significantly leaner than Hormel but not significantly more flavorful. Armour Star bacon was not evaluated in the gustatory testing.
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References
1.
IsaacS.MichaelW.Handbook in research and evaluation. San Diego: Edits Publ., 1971. P. 134.
2.
Swift Sizzlean: 50% Leaner than Average Bacon, Swift & Co., undated.
