Attitudes toward Women and Satisfaction with Sex Roles in Advertisements

Abstract

Get full access to this article

View all access options for this article.

References

Duker

J. M.

Tucker

L. R.

Jr.

“Women's Libbers” versus independent women: A study of preferences for women's roles in advertisements. Journal of Marketing Research, 1977, 14, 469–475.

Greenberg

R. P.

Zeldow

P. B.

Personality characteristics of men with liberal sex-role attitudes. Journal of Personality, 1977, 97, 187–190.

Spence

J. T.

Helmreich

Staff

A short version of the Attitudes Toward Women Scale (AWS). Bulletin of the Psychonomic Society, 1973, 2, 210–220.

Wortzel

L. H.

Frisbie

J. M.

Women's role portrayal preferences in advertisements: An empirical study. Journal of Marketing, 1974, 38, 41–46.