Subjects evaluated a confederate in a positive or negative light. The confederate either agreed or disagreed with the content of the evaluation and then went on to give the subject a positive or negative evaluation. Finally the subject rated her liking for the confederate. Of primary interest was the relationship between the subject's prior evaluation of the confederate and subsequent liking. Consistent with a prediction derived from attribution theory, subjects were more attracted to the confederate when their prior evaluation of her had been unfavorable rather than favorable.
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