A study of attitudes toward cultural values and of personal characteristics of men and women over 30 years of age and under 30 years of age showed that men in both age groups and women over 30 years of age are similar in attitudes but that women under 30 years of age are different from all three other groups. The young women are much less traditionally oriented in their attitudes than the other three groups.
Get full access to this article
View all access options for this article.
References
1.
BrovermanI. K.VogelS. R.BrovermanD. M.ClarksonF. E.RosenkrantzP. S.Sex-role stereotypes: A current appraisal. Journal of Social Issues, 1972, 28, 59–78.
2.
EpsteinC. F.Sex-role stereotyping, occupations and social exchange. Women's Studies, 1976, 3, 185–194.
3.
GoldbergR. E.Sex-role stereotypes and career versus homemaking orientations of women. In OsipowS. H. (Ed.), Emerging woman. Columbus: Merrill, 1975. Pp. 91–115.
4.
HustadT. P.PessemierE. A.Segmenting consumer markets with activity and attitude measures. Institute Paper No. 298, Krannert Graduate School, Purdue University, March, 1971.
5.
NeufeldE.LangmeyerD.SeemanW.Some sex-role stereotypes and personal preferences, 1950 and 1970. Journal of Personality Assessment, 1974, 38, 247–254.
6.
O'LearyV. E.Some attitudinal barriers to occupational aspirations in women. Psychological Bulletin, 1974, 81, 809–826.
7.
RosenkrantzP.VogelS.BeeH.BrovermanI.BrovermanD.Sex-role stereotypes and self-concepts in college students. Journal of Consulting and Clinical Psychology, 1968, 32, 287–295.