To isolate personality variables descriptive of attitudinal changes for males and females, subjects (82 males, 74 females) completed a variety of nonprojective personality tests, received a counterattitudinal message, and indicated pre- and posttest attitudes toward the message topic. The results of a stepwise multiple discriminant analysis indicated differences which are descriptive of males and females exhibiting different amounts of attitudinal change. Females exhibiting high attitudinal change were characterized as obliging and changeable, while high changing males were ordered, dependent and unstable; females exhibiting low attitudinal change were characterized as aggressive and unchanging, while males with low attitudinal change were forceful, efficient, and well-informed.
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