The credibility of rapid smoking, relaxation, covert sensitization, satiation, and a combined approach was assessed in 113 subjects who were self-reported non-smokers. The results suggest that non-smokers more than smokers rate with greater variability strategies for smoking treatment favoring relaxation significantly over the other treatments examined. It also appears that satiation was least preferred when compared with descriptions of other treatments. These findings, while similar to those reported for smokers, suggest that significant others who do not smoke may likely support the positive treatment expectations of those who undergo treatment for the control of smoking.
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