Abstract
Response rates to a questionnaire accompanied by a personal covering letter with or without an additional highly personal covering letter were investigated. 2 male and 94 female former trainees of an Occupational Therapy Training Program were sent questionnaires designed to evaluate their training experience. A significantly greater number of returns were received from the former trainees who received both a personalized covering letter and a “highly personalized” covering letter from a former supervisor. An investigation of the prediction that a high degree of personalization also would favorably bias the nature of the evaluative response was not substantiated. The results suggested that personalization offers advantage to scientific investigation, especially that in program evaluation without seriously affecting financial or methodological cost.
Get full access to this article
View all access options for this article.