25 male and 25 female college students rank ordered 14 photographs of male faces from least liked to most liked and then rated the 4 least liked and the 4 best liked photographs on 10 scales, according to the procedure described by Bieri, Atkins, Briar, Leaman, Miller, and Tripoldi (1966). For both sex groups and for two types of scores, cognitive complexity was significantly greater for ratings of least liked photographs than for ratings of best liked photographs.
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