A 2×2×2 factorial design was used to investigate the effects of (a) nonverbal communication, (b) sensory modality of presentation, and (c) sex of subject on person perceptions. Analysis of variance using Factor I (“Leadership”) scores indicated a significant main effect for nonverbal communication for 55 college students.
Get full access to this article
View all access options for this article.
References
1.
GibbsC. A.Leadership. In LindzeyG. (Ed.), Handbook of social psychology. Cambridge, MS: Addison-Wesley, 1954. Pp. 877–920.
2.
GitterA. G.BlackH.FishmanJ.Effect of race, sex, nonverbal communication and verbal communication on perception of leadership. Sociology and Social Research, 1975, 60, 46–57.
