This study cross-validated the comparability of the Stapel and Semantic Differential Scales with 208 adults and college students. Data are consistent with the use of the methodologically simpler and more economical Stapel Scale in place of the Semantic Differential.
Get full access to this article
View all access options for this article.
References
1.
CrespiI.Use of a scaling technique in surveys. Journal of Marketing, 1961, 25 (July), 69–72.
2.
CrosbyR. W.Attitude measurement in a bilingual culture. Journal of Marketing Research, 1969, 6(November), 421–426.
3.
McAlberG.Do industrial advertisers understand what influences their markets?Journal of Marketing, 1974, 38(January), 15–23.