Abstract
60 male Ss differing in sex-guilt were shown slides of semi-nude girls while they simultaneously heard pre-recorded sounds perceived to be either (a) their own heart rates, (b) extraneous sounds, or (c) extraneous sounds requiring close attention. The pre-recorded sounds increased in tempo to 3 slides, decreased to 3 slides and remained constant for 3 slides. Slides accompanied by an increase in perceived heart rate were rated more attractive than those accompanied by decrements and constancy in perceived heart rate, while changes in the rate of extraneous sounds had no effect upon subsequent attractiveness ratings. The effect for the sound patterns accompanying the slides of semi-nudes was present among high sex-guilt Ss but nor low sex-guilt Ss.
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