TV Preference as a Technique for Selection of Reinforcers

Abstract

A technique for evaluating preference for television (TV) programs provided six low-level and six high-level retardates with a simultaneous choice of four keys, each programing a different consequence. The total time S depressed each of the four keys resulting in three different TV programs or no program (no audio or video) was recorded. Each consequence was continuously available and the consequence programmed by each key was switched every 2 min. All Ss spent most of the session responding for TV and preferred TV over no consequence. Five low-level and one high-level S showed a preference for a single program. The preference of one low-level and two high-level Ss varied from day to day and that of three high-level Ss changed one or more times during 10 sessions. One program can be repeated many times with low-level retardates before satiation occurs; whereas satiation occurs quickly with high-level retardates. TV preference might well be considered as a technique for selection of reinforcers. The technique has much to offer to those concerned with developing educational programs.