The word “cheese” was flashed 30 times for two sets of experimental and control groups. One set received the stimulus below, the other slightly above, a forced-choice detection threshold. As no significant increase in hunger ratings was found, nor even a trend, the results conflict with Spence (1964) who did not use a valid forced-choice method or control group.
Get full access to this article
View all access options for this article.
References
1.
JenningsL. B.GeorgeS. G.The Spence-Holland theory of subliminal perception: A reexamination. Psychol. Rec., 1970, 20, 495–504.
2.
SpenceD. P.Effects of a continuously flashing subliminal verbal food stimulus on subjective hunger ratings. Psychol. Rep., 1964, 15, 993–994.
3.
SpenceD. P.EhrenbergB.Effects of oral deprivation on responses to subliminal and supraliminal verbal food stimuli. J. abnorm. soc. Psychol., 1964, 69, 10–18.
4.
SpenceD. P.HollandB.The restricting effects of awareness: A paradox and an explanation. J. abnorm. soc. Psychol., 1962, 64, 163–174.
