Ss classified on the basis of the Allport-Vernon-Lindzey Study of Values as either aesthetic, theoretical, or economic in value orientation rated for their creativity 48 behavior episodes classified on the basis of their reference to science, art, or business. A 3 × 3 analysis of variance with repeated measures indicated that both main effects and the interaction term were significant. These data were interpreted as indicating that persons are more likely to judge behaviors creative if they are congruent with their dominant value orientation. The relevance of these data for the criterion problem in research on creativity is briefly noted.
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