The same list of 84 adjectives used by college students to assign traits to Americans in 1932 (Katz & Braly, 1933) and in 1950 (Gilbert, 1951) was used again in 1970. Striking differences in willingness to stereotype are noted, and the often-contradictory traits chosen by Ss generally changed in a “negative” direction from those of earlier studies. Findings support the general notion that today's youth view their country and its people very differently from Ss tested a few decades ago. This suggests not only the need for new approaches to educating students but also has methodological implications for research design in studies of social attitudes.
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