36 male and 24 female college students were shown slides of a hairy arm, an arm without hair, a hairy chest, a chest without hair, a large penis and a small penis. They were asked to rate the slides on various adjective scales. The hairy arm and, to some degree, the hairy chest were rated as more potent and more active than their hairless counterparts and the large penis was rated as more potent than the small penis. These results were replicated for a smaller group.
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