An experiment is described in which adolescent schoolgirls rated on a 7-point good-bad scale, the repeated presentations of an extract from a current popular record. Mean ratings moved from the good end of the scale toward the indifference point with repetition. Coincident with this was the tendency for individual ratings to move toward the poles of the scale with repetition. These findings are inconsistent with the analysis of ‘pop’ music popularity presented by Jakobovits (1966).
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