Three variables thought to affect attitude change produced by forced compliance were varied: public-private, true-persuasive and high-low financial inducement. Public Ss signed a statement in which they promised to maintain their counterattitudinal position outside the laboratory. These public Ss had a tendency (p < .10) to show more attitude change than private Ss. Significantly more Ss refused to comply in the low inducement, public conditions than in the other conditions combined. Analysis of performance measures indicated generally negative results.
Get full access to this article
View all access options for this article.
References
1.
AronsonE.The psychology of insufficient justification: an analysis of some conflicting data. In FeldmanS. (Ed.), Cognitive consistency. New York: Academic Press, 1966. Pp. 115–136.
2.
BrehmJ. W.CohenA. R.Explorations in cognitive dissonance. New York: Wiley, 1962.
3.
CarlsmithJ. M.CollinsB. E.HelmreichR. L.Studies in forced compliance: I. The effect of pressure for compliance on attitude change produced by face-to-face role playing and anonymous essay writing. Journal of Personality and Social Psychology, 1966, 4, 1–13.
4.
ChapanisN. P.ChapanisA.Cognitive dissonance: five years later. Psychological Bulletin, 1964, 61, 1–22.
5.
CollinsB. E.Financial inducements and attitude change produced by role players. Paper presented at the meeting of the American Association for the Advancement of Science, 1967.
6.
CollinsB. E.Counterattitudinal behavior. In AbelsonR.AronsonE.McGuireW.NewcombT.RosenbergM.TannenbaumP. (Eds.), Theories of cognitive consistency: a sourcebook. Chicago: Rand McNally, in press.
7.
FestingerL.A theory of cognitive dissonance. Stanford: Stanford Univer. Press, 1957.
8.
FestingerL.CarlsmithJ. M.Cognitive consequences of forced compliance. Journal of Abnormal and Social Psychology, 1959, 58, 203–210.
9.
LinderD. E.CooperJ.JonesE. E.Decision freedom as a determinant of the role of incentive magnitude in attitude change. Journal of Personality and Social Psychology, 1967, 6, 245–254.
10.
RosenbergM. J.Some limits of dissonance: toward a differentiated view of counterattitudinal performance. In FeldmanS. (Ed.), Cognitive consistency: motivational antecedents and behavioral consequents. New York: Academic Press, 1966. Pp. 135–170.
