Previous literature suggests that men, more than women, both adhere to traditional gender beliefs and evaluate violators more harshly. Thus, within the heteronormative sport environment it was hypothesized that men's liking of a team coached by a gay or lesbian may be influenced more than women's liking. Respondents were college-age men (n =130) and women (n = 98), former sport participants. Multivariate analysis of covariance (controlling for the presence of gay and lesbian friends and acquaintances) supported the hypothesis. Findings are discussed in terms of sports' heterosexual environment, adherence to gender-role norms, and motivational sexual prejudice.
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