This paper constitutes a reply to the Wiener and Kleespies' (1968) rejoinder to Silverman and Spiro's (1967) article on “The partial cue controversy and matters relevant to investigations of subliminal phenomena.” Discussion is focused on a consideration of: (1) the data offered by Silverman and Spiro in support of the subliminal model; (2) the data presented by Guthrie and Wiener (1966) in support of the partial cue model; (3) the evidence cited by Silverman and Spiro bearing on two subject variables relevant to the question of whether a subliminal effect can be demonstrated.
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