First, a discussion is presented of some previous research results on the relation of a person's assessment of the importance (“value”) of an object and his or her attitude toward that object, in particular on the relation of work values with job satisfaction. Then, a model is formulated and simulated to explain how both types of judgments are generated. In Phase 1, the elements of the mental representation of the respective attitude object are aggregated by two composition rules to an overall satisfaction and an overall importance judgment, respectively. In addition, possible dissonance of high importance and low satisfaction is reduced by a coping function.
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