JosephsonMichael, Ethics of American Youth, Josephson Institute, Los Angeles, CA, October 1990.
2.
For a pluperfect example of such journalistic cynicism, see QueenanJoe, “Purveying Yuppie Porn,”Forbes, November 13, 1989, pp. 60–64.
3.
SeligmanDaniel, “Keeping Up,”Fortune, July 31, 1989, p. 273.
4.
Ibid.
5.
FriedmanMilton, “The Social Responsibility of Business is to Increase its Profits,”Sunday Times Magazine, September 13, 1970.
6.
De PreeMax, Leadership is An Art (New York, NY: Doubleday, 1989), pp. 56–57.
7.
From Statement of James Burke quoted in nomination form for BET awards. The Business Enterprise Trust, 204 Junipero Serra Blvd., Stanford, CA, 94305.
8.
AdolphJonathanGravesFlorence, “More Than Skin Deep,”New Age Journal (May/June 1989), p. 93.
9.
Ibid.
10.
WaltersDonna K., “Control Data Founder Has Few Regrets,”Los Angeles Times, March 10, 1986, Business Part 4, p.1: “Analysts, many of whom had always fretted over the company's socially responsible bent, say a complete recovery requires that Control Data adopt a more traditional posture …”
11.
And Jeffery Fiala, President of Rendrant Corp., wrote to the editors of Inc. as follows: “But what has Control Data done since 1957? By achieving a smidgen of its startup potential, it has cost the economy thousands of jobs and millions of tax dollars, and it has contributed to trade deficits by coming out with uncompetitive products. Yet the founder pats himself on the back for using other people's money (his stockholders') to foster his own notion of social responsibility. I submit that the most socially responsible companies are those that are kicking ass in their markets—creating real jobs, paying taxes, and holding exports at bay. Any company that weakens itself by trying to act like a social welfare agency contributes to the problems our society faces. Norris wants to feel good about himself and his company, but he pursues his social “experiments” at great cost to the nation and to everybody with a personal stake in Control Data …” “Mixed Bag,” Inc. (August 1988).
