Altering Corporate Strategic Criteria to Reflect the Changing Environment: The Role of Life Satisfaction and the Growing Senior Market

Statistical Abstract of the United States: 1987 (Washington, D.C.: U.S. Bureau of the Census, 1986).

Ibid.

Aging America: Trends and Projections 1985–86 Edition (Washington, D.C.: U.S. Government Printing Office, 1986), pp. 11–14.

Gelb B. D. , “Discovering the 65 + Consumer,” Business Horizons (May/June 1982), pp. 44–50; Neugarten Bernice , “Growing Old in 2020: How Will It Be Different?” National Forum, 61/3 (Summer 1981):28–30; Gottschalk E. C. , “The Aging Made Gains in the 1970s, Outpacing Rest of the Populations,” Wall Street Journal, February 17, 1983, pp. 1, 18; Sirgy M. J. Samli A. C. Meadow H. L. , “The Interface Between Quality of Life and Marketing: A Theoretical Framework,” Journal of Marketing and Public Policy, 1/1 (1982):69–84; Meadow H.L. Cosmas S.C. Plotkin A. , “The Elderly Consumer: Past, Present, and Future,” Proceedings from the Association of Consumer Research Conference (1981), pp. 61–66.

England Robert , “Greener Era For Gray America,” Insights 3/9 (1987):8–11.

For a good discussion of this issue, see Gelb , op. cit.

Wells W.D. Gruber G. , “The Life Cycle Concept in Marketing Research,” Journal of Marketing Research (November 1966), pp. 355–363.

Arndt J. , “Family Life Cycle as a Determinant of Size and Composition of Household Expenditures,” Advances in Consumer Research (1979), pp. 128–132.

Wells Gruber , op. cit.

Murphy P. E. Staples W. A. , “A Modernized Family Life Cycle,” Journal of Consumer Research (June 1979), pp. 17–27; Landon E. L. Jr. Locander W. B. , “Family Life Cycle and Leisure Behavior Research,” Advances in Consumer Research (1979), pp. 133–138; Arndt , op. cit.; Mellott D. W. , Fundamentals of Consumer Behavior (New York, NY: Macmillan, 1983).

Barak B. Schiffman L. G. , “Cognitive Age: A Non-Chronological Age Variable,” in Monroe Kent , ed., Advances in Consumer Research (1981), pp. 602–606.

Unpublished studies done by authors on participants in a “Health Heart Program” (n = 27) and a Senior Citizens Center (n = 87) in late 1986 and early 1987.

Neugarten B. Havighurst M. Tobin S. , “Personality and Patterns of Aging,” in Neugarten B.L. , ed., Middle Age and Aging (Chicago, IL: University of Chicago Press, 1968), pp. 173–180.

Ibid.; Wood W. Wylie M. L. Sheafor B. , “An Analysis of a Short Self-Report Measure of Life Satisfaction: Correlations with Rater Judgments,” Journal of Gerontology, 24 (1969):465–469.

Paplia E.D. Olds S.W. , Human Development, 2nd Ed. (New York, NY: McGraw-Hill, 1981).

Maslow A. , Motivation and Personality (New York, NY: Harper and Row, 1954).

Maslow A. , Toward a Psychology of Being, 2nd Ed. (New York, NY: Van Nostrand Reinhold, 1968).

A further understanding of this complex and dynamic construct can be obtained through a review of: Jersild A. T. , “The Search for Meaning,” in Hamachek D. , ed., The Self in Growth, Teaching and Learning (Englewood Cliffs, NY: Prentice-Hall, 1965), pp. 539–553; Rappoport Leon , Personality Development (New York, NY: Scott, Foresman, 1972); Hochschild A.R. , The Managed Heart: Commercialization of Human Feelings (Berkeley, CA: The University of California Press, 1983).

Wolfe D. B. , “Marketing to the Ageless Market: Seniors,” American Demographics, 9/7 (July 1987):26–30.

Ibid.

Dentzer S. , “Has Sun City Come of Age?” Newsweek, May 6, 1985, pp. 68–70.

Neugarten , op. cit.

Andrews F. M. Withey S. B. , Social Indicators of Well-Being (New York, NY: Plenum Press, 1976); Robinson J. P. Shaver P. R. , Measures of Social Psychological Attitudes (Ann Arbor, MI: Survey Research Center, Institute for Social Research, 1973).

Freeman Laurie , “Kimberly Busts Barriers to Ads for Incontinence,” Advertising Age, March 7, 1988, p. 64.

Blanchard K. Edington D. W. Blanchard M. , The One Minute Manager Gets Fit (New York, NY: Morrow and Co., 1986).