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Misunderstanding the Nature of Company Performance: The Halo Effect and other Business Delusions

California Management Review

Impact Factor: 6.1 / 5-Year Impact Factor: 11.1

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Research article

First published online July, 2007

Misunderstanding the Nature of Company Performance: The Halo Effect and other Business Delusions

Volume 49, Issue 4

https://doi.org/10.2307/41166403

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