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The Cycles of Corporate Branding: The Case of the LEGO Company

California Management Review

Impact Factor: 6.1 / 5-Year Impact Factor: 11.1

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Research article

First published online October, 2003

The Cycles of Corporate Branding: The Case of the LEGO Company

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Volume 46, Issue 1

https://doi.org/10.2307/41166229

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