The Dynamics of Change in Corporate Community Relations

See Freeman R. Edward , Strategic Management: A Stakeholder Approach (Boston, MA: Pitman, 1984).

The public affairs function was initially investigated by the Boston University Public Affairs Research Institute. See Murray E.A. Jr. , “The Public Affairs Function: Report on a Large Scale Research Project,” in Preston L. , ed., Research in Corporate Social Performance and Policy, Vol. 4 (Greenwich, CT: JAI Press, 1982), pp. 129–155; and Post J.E. Murray E.A. Jr. Dickie R.B. Mahon J.F. , “Managing the Public Affairs Function,” California Management Review, 26/1 (1983): 135–150. For more recent work on the public affairs function, see Fleisher C.S. Hoewing R.L. , “Strategically Managing Corporate External Relations: New Challenges and Opportunities,” Journal of Strategic Change 1/5 (1992): 287–29; and Lenn D. Jeffrey Brenner Steven N. Burke Lee Dodd-McCue Diane Fleisher Craig S. Lad Lawrence J. Palmer David R. Rogers Kathryn S. Waddock Sandra A. Wokutch Richard E. , “Managing Corporate Public Affairs and Government Relations: U.S. Multinational Corporations in Europe,” Research in Corporate Social Performance and Policy, 14 (1993): 103–138; Fleisher Craig S. provides an interesting historical perspective on the development of the public affairs function in “The Study of Corporate Public Affairs: A Methodological Review, Analysis, and Prospectus,” in Waddock S. , ed., The 1992 Proceedings of the International Association for Business and Society, 1992 IABS Annual Meeting, pp. 86–96.

Preston Lee E. Post James E. , Private Management and Public Policy: The Principle of Public Responsibility (Englewood Cliffs, NJ: Prentice-Hall, 1975).

See Smith Craig , “The New Corporate Philanthropy,” Harvard Business Review (May/June 1994), pp. 105–116; and Fleisher Lenn , op. cit., for discussion of the shifts toward strategic emphasis apparent in public affairs.

Basic research on corporate community involvement was undertaken by Burke Lee Logsdon Jeanne M. Mitchell Will Reiner Martha Vogel David , “Corporate Community Involvement in the San Francisco Bay Area,” California Management Review, 28/3 (Spring 1986): 122–141, which shows different levels of involvement by companies of different size and maturity. The strategic perspective on philanthropic activity is provided in Logsdon Jeanne M. Reinger Martha Burke Lee , “Corporate Philanthropy: Strategic Responses to the Firm's Stakeholders,” Nonprofit and Voluntary Sector Quarterly, 19/2 (Summer 1990): 93–109.

Post James , “The Corporation and Public Policy: Issues for the '90s,” Journal of Organization Change Management, 4/1 (1991): 7–21.

Harvey James W. McCrohan Kevin F. , “Changing Conditions for Fund Raising and Philanthropy,” in Van Til Jon Associates , eds., Critical Issues in American Philanthropy (San Francisco, CA: Jossey-Bass, 1990) .

Asinof A. , “Corporate Charity Peaks as Companies Rethink Their Giving,” Wall Street Journal, April 30, 1987.

Harvey McCrohan , op. cit.

Varadarajan P.R. Menon A. , “Cause Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy,” Journal of Marketing, 52 (1988): 23–30.

Cox M. , “Corporate Giving is Flat, and the Future Looks Bleaker,” Wall Street Journal, October 17, 1988.

Ibid.

Harvey McCrohan , op. cit.

Kanter R.M. , When Giants Learn to Dance: Mastering the Challenges of Strategy, Management, and Careers in the 1990s (New York, NY: Simon & Schuster, 1989).

See for example Derber Charles Schwartz William , “Towards a Theory of Worker Participation,” Sociological Inquiry, 53/10 (Winter 1983).

Zuboff S. , In the Age of the Smart Machine: The Future of Work and Power (New York, NY: Basic Books, Inc., 1988).

See, e.g., Brockner J. , “Threat of Future Layoffs, Self-Esteem, and Survivor's Reactions: Evidence from the Laboratory and the Field,” Strategic Management Journal, 14 (Summer 1993):153–166; and Noer David , “Layoff Survivor Sickness: A New Challenge for Supervisors,” Supervisory Management, 35/3 (March 1990).

Johnston William B. Packer Arnold H. , Workforce 2000: Work and Workers for the Twenty-First Century (Indianapolis, IN: Hudson Institute, 1987).

Prahalad C.K. Hamel G. , “The Core Competence of the Corporation,” Harvard Business Review (May/June 1990), pp. 79–91.

Osborne D. Gaebler T. , Reinventing Government: How the Entrepreneurial Spirit is Transforming the Public Sector (Reading, MA: Addison-Wesley, 1992).

See Preston Post , op. cit.