Examining the Practices of United States and Japanese Market Research Firms

Walters Peter G. P. , “International Marketing Policy: A Discussions of the Standardization Construct and Its Relevance for Corporate Policy.” Journal of International Business Studies (Summer 1986), pp. 55–69.

Levitt Theodore , “Globalization of Markets.” Harvard Business Review (May/June 1983), pp. 92–102.

Boddewyn J.J. Soehl Robin Picard Jacques , “Standardization in International Marketing: Is Ted Levitt in Fact Right?” Business Horizons (November/December 1986), pp. 69–75.

Ibid., p. 69.

Jain Subhash C. , “Standardization of International Marketing Strategy: Some Research Hypotheses,” Journal of Marketing, 53 (January 1989): 70–79.

Ibid., p. 71.

Walters , op. cit., p. 60.

Jobber David Horgan Ian G. , “A Comparison of Techniques Used and Journals Taken by Marketing Researchers in Britain and the USA,” Service Industries Journal. 8/3 (1988): 277–285; Schlegelmilch Bodo B. Boyle K. Therivel S. , “Marketing Research in Medium-Sized U.K. and U.S. Firms.” Industrial Marketing Management, 15 (1986): 177–182.

Brandt Karl , “Market Research in Germany,” The Journal of Marketing, 1/1 (1936): 35–39.

Cavusgil S. Tamer , “Qualitative Insights Into Company Experiences in International Marketing Research,” Journal of Business and Industrial Marketing, 2/3 (1987): 41.

Albaum Gerald Peterson Robert A. , “Empirical Research in International Marketing: 1976–1982.” Journal of International Business Studies, 15 (Spring/Summer 1984): 161–162.

Schlegelmilch , op. cit.

Gaul Wolfgang Homburg Christian , “The Use of Data Analysis Techniques by German Market Research Agencies.” Journal of Business Research, 17 (1988): 67–79.

Jobber and Horgan, op. cit.

Parasuraman A. , “Commercial Marketing Researchers' Evaluations of Academic Journals and Marketing Research Education,” Journal of Marketing Education, 3 (Fall 1981): 52–58; Parasuraman A. , “A Study of Techniques Used and Clients Served by Marketing Research Firms,” European Research, 10 (October 1982).

Stanton John L. Chandran Rajan Hernandez Sigfredo A. , “Marketing Research Problems in Latin American.” Journal of the Market Research Society, 24/2 (1982): 124–139.

Kushner J.M. , “Market Research in a Non-Western Context: The Asian Example.” Journal of the Market Research Society, 24/2 (1982): 116–122.

Maddox Robert C. Shout Douglas , “The Cultural Integrator.” Business Horizons. (November/December 1988): 57–59.

Hirata Junji Fukushima Akira Omuro Tsukuru Shiosaki Masao Takeda Katsuaki , “Marketing Research Practices and Problems in Japan,” Journal of Marketing, 25 (April 1961):34–37.

Johansson Johny K. Nonaka Ikujiro , “Market Research the Japanese Way,” Harvard Business Review, (May/June 1987): 16–22.

See for example: Greyser Stephen A. , “Academic Research Marketing Managers Can Use,” Journal of Advertising Research, 18/2 (1978): 9–14; Holbert Neil Bruce , “How Managers See Marketing Research,” Journal of Advertising Research, 14/6 (1974): 41–51; Holbert Neil Bruce , “Research: The Ways of Academic and Business,” Business Horizons, 19 (February 1976); 36–38; Parasuraman (1982), op. cit.

Green Robert T. White Phillip D. , “Methodological Considerations In Cross-National Consumer Research,” Journal of International Business Studies, 1 (Fall 1976): 81.

Albaum Peterson , op. cit.

Twedt Dik W. , ed., 1983 Survey of Marketing Research, (Chicago, IL: American Marketing Association, 1983).

Greenburg Barnett A. Goldstucker Jac L. Bellenger Danny N. , “What Techniques Are Used by Marketing Researchers in Business?” Journal of Marketing, 41/2 (1977): 62–68; Jobber Horgan , op. cit.; Parasuraman (1981), op. cit.

Hirata , op. cit.

Doyle Peter Saunders John Wong Veronica , “Japanese Marketing Strategies in the UK: A Comparative Study.” Journal of International Business Studies (Spring 1986), pp. 27–46; Johansson Nonaka , op. cit.

Johansson Nonaka , op. cit.

Jain , op. cit.

Douglas Susan P. Craig C. Samuel , International Marketing Research (Englewood Cliffs, NJ: Prentice Hall. 1983) p. 190.

Ibid, p. 191.