The Canadian Market: A Guide for United States Business

See Leighton David S. R. , “Education and the Canadian Consumer,” in Litvak Isaiah A. Mallen Bruce E. , eds., Marketing: Canada (Toronto: McGraw-Hill Book Co., Inc., 1964), pp. 15–25.

The information on trends in age group growth patterns was derived from “Plain Man's Guide to the Markets of Tomorrow,” The Financial Post, LXX (Aug. 24, 1963), 15–16.

Taylor Thayer C. , “Seven Million Customers All in a Row,” in Litvak Isaiah A. Mallen Bruce E. , eds., op. cit., pp. 41–48.

Detail on Canadian personal expenditures can be found in the Dominion Bureau of Statistics, “Urban Family Expenditures, 1959.” Catalogue No. 62–521 (Ottawa: Queen's Printer, 1963).

Thomas Wynne , “National Brands—Chain Gang Victims,” in Litvak Isaiah A. Mallen Bruce E. , eds., op. cit., pp. 159–168.

Brazeau Jacques , “Quebec's Emerging Middle Class,” in Litvak Isaiah A. Mallen Bruce E. , eds., ibid., pp. 33–40.

Elkin Frederick , “Advertising in French Canada,” in Litvak Isaiah A. Mallen Bruce E. , eds., ibid., p. 265.

Survey of Markets and Business Year Book 1964 (Toronto: MacLean-Hunter), p. 67.

Rose Albert , “Canada: The Design of Social Change,” in Litvak Isaiah A. Mallen Bruce E. , eds., op. cit., pp. 2–15.

Philip Catherine , “Eastern Salesmanship: An Obstacle to Selling In the West,” in Litvak Isaiah A. Mallen Bruce E. , eds., ibid., pp. 232–237.

“International Markets,” Printers' Ink, Aug. 28/Sept. 4, 1964, p. 259.

Dunn S. Watson , Advertising (New York: Holt, Rinehart and Winston, 1961), p. 112.

Survey of Markets and Business Year Book 1964 (Toronto: MacLean-Hunter), p. 17.

Canada Year Book 1963–64 (Ottawa: Queen's Printer), pp. 637, 646.

McCarthy E. Jerome , Basic Marketing (Homewood, Ill.: Richard D. Irwin, Inc., 1964), p. 270.

English Edward , Industrial Structure in Canada's International Competitive Position (Montreal: Private Planning Association, 1964), p. X.

Canada Year Book 1963–64 (Ottawa: Queen's Printer), pp. 409–411.

Sharp Mitchell , Minister of Trade and Commerce, Text of an address made to the Canadian-American Assembly in Mont Gabriel, Quebec (Ottawa: Department of Trade and Commerce, July 23, 1964), Circular No. 59, pp. 14–15.

Lindeman John Armstrong Donald , “Commercial Policies of U.S. Subsidiaries in Canada,” in Litvak Isaiah A. Mallen Bruce E. , eds., op. cit., p. 128.