The Productified Way of Life

Socrates , Cyropoedia, viii, 40.

Kaufmann Walter A. , “A Philosopher's View,” Ethics and Business (University Park, Pa.: Pennsylvania State University Press, 1962), p. 41.

Mack Ruth , “Trends in American Consumption and the Aspiration to Consume,” American Economic Review, May 1956, p. 55.

“Is Business Undermining Its Capacity to Sell?” an interview with Samuel I. Hayakawa, Sales Management, Nov. 10, 1960, p. 24.

Gomberg William , “Problems of Economic Growth and Automation,” California Management Review, III (Summer 1961), 13.

Stevenson Adlai , “Eloquent Guides to American Aims.” Life, May 30, 1960, p. 97.

Niebuhr Reinhold , “The Christian Faith and the Economic Life,” Goals of Economic Life, ed. Ward A. Dudley (New York: Harper and Brothers, 1953), p. 459.

Boulding Kenneth E. , The Image (Ann Arbor, Michigan: University of Michigan Press, 1956), p. 82.

Murray H. A. , Explorations in Personality (New York: Oxford University Press, 1938), pp. 123–124.

van den Haag Ernest , “Of Happiness and Despair We Have No Measure,” Mass Culture, eds. Rosenberg Bernard White David (Glencoe, Ill.: Free Press of Glencoe, 1957).

Maslow Abraham H. , Motivation and Personality (New York: Harper and Brothers, 1954), pp. 146–147.

Lee Dorothy , Freedom and Culture (Englewood Cliffs, N.J.: Prentice-Hall, Inc., 1959). p. 70.

Stark W. , Jeremy Bentham's Economic Writings Vol. III (London: Published for The Royal Economic Society by George Allen & Unwin, Ltd., 1954).

James William , The Principles of Psychology (New York: Henry Holt, 1890), two vols.

Combs Arthur W. Snygg Donald , Individual Behavior: A Perceptual Approach to Behavior, rev. ed. (New York: Harper Brothers, 1959), p. 45.

Maslow , lot: Cit., pp. 80–106.

Mortimer Charles J. , Two Keys to Modern Marketing (Scarsdale, New York: The Updegraff Press, Ltd., 1955). pp. 7–17.

Regan William J. , “The Service Revolution,” Journal of Marketing, July 1963, pp. 57–62.

Snygg Donald , “The Psychological Basis of Human Values,” in Ward , loc. cit., p. 342.

Grether Ewald T. , “External Product and Enterprise Differentiation and Consumer Behavior,” Consumer Behavior and Motivation, ed. Cole Robert H. , Bureau of Economic and Business Research (Urbana, Ill.: University of Illinois, 1955), p. 82.

Herzog Herta , “Behavioral Science Concepts for Analyzing the Consumer,” Proceedings: Conference of Marketing Teachers from Far Western States, ed. Duncan Delbert J. (Berkeley, Calif.: University of California Press, 1958), p. 37.

Veblen Thorstein , The Theory of the Leisure Class (New York: Modern Library Edition, Random House, 1934), p. 68.

Ibid., p. 73.

Ibid., p. 74.

Riesman David with Glazer Nathan Denney Reuel , The Lonely Crowd (New York: Doubleday Anchor Books, 1959), p. 144.

Ibid., pp. 144–146.

Garretson Robert C. Mauser Ferdinand F. , “The Future Challenges of Marketing,” Harvard Business Review, Nov.-Dec. 1963, p. 176.

Shakespeare William , The Merchant of Venice, Act I, Scene 3, line 64.

The Ad Hoc Committee on the Triple Revolution, “The Triple Revolution,” Advertising Age. April 6, 1964, pp. 121–122, 124, 126.