Marketing Objectives for the Satellite City

Downs Anthony , The National Market Letter (Real Estate Research Corporation, Dec. 1962).

U.S. Census of Population: 1960. I. Characteristics of the Population, Part 6, California (Washington, D.C.: U.S. Bureau of Census. U.S. Government Printing Office), 6–51.

Ibid., 6–55.

Wendt Paul F. , The Dynamics of Central City Land Values-San Francisco and Oakland, 1950 to 1960 (Berkeley: University of California, Real Estate Research Program, Institute of Business and Economic Research, 1961), p. 3.

Ibid., p. 21.

Federal Reserve Bank of San Francisco, Monthly Department Store Sales Indexes, 1950–1963 (mimeographed). It should be noted that the statistics for San Francisco represent the entire city. No downtown area index is prepared.

For a more comprehensive picture of the Bay Area, see Poland Orville F. , Economic Trends in the San Francisco Bay Area (Berkeley: University of California, Institute of Governmental Studies, 1963).

Methodology and Scores of Socio-Economic Status, Working Paper No. 15 (Washington, D.C.: U.S. Bureau of Census, 1963).

Sheehan James G. , The Impact of Planned Shopping Centers on the Metropolitan Cincinnati Market , Cincinnati Inquirer, 1959, Table 27.

Wehrly Max S. , “Downtown Traffic, 1970-A Blessing or a Curse,” Urban Land, March 1959, p. 4.

Alderson Wroe Sessions Robert , “Basic Research Report on Consumer Behavior: Report on a Study of Shopping Behavior and Methods for Its Investigation,” in Frank R. E. Kuehn A. A. Massy W. F. , eds., Quantitative Techniques in Marketing Analysis (Homewood, Ill.: Richard D. Irwin, Inc., 1962), p. 143.

Wehrly Max S. , “Four Points on the Downtown Compass,” Urban Land, Jan. 1964, p. 4.