Product Management: Panacea or Pandora's Box?

“Why Modern Marketing Needs the Product Manager,” Printers' Ink, CCLXXIII (Oct. 4, 1960), 25.

Lear Robert W. , “No Easy Road to Market Orientation,” Harvard Business Review, XLI (Sept.-Oct. 1963), 58.

Jacobs R. H. , “The Effective Use of the Product Manager,” American Management Association, Marketing Series No. 97, 196, p. 31.

Ames B. Charles , “Pay Off From Product Management,” Harvard Business Review, XLI (Nov.-Dec., 1963), 142.

Schiff Michael Mellman Martin , Financial Management of the Marketing Function (New York: Financial Executives Research Foundation, Inc., 1962), pp. 28–29.

“What Makes P & G so Successful,” Printers' Ink, CCLXXX (Sept. 28, 1962), 31.

Letter of Dec. 9, 1963, from C. C. Uhling, Manager, Public Relations Department, Procter and Gamble Company.

Procter & Gamble, “Intra-Company Product Competition,” Problems in Marketing, No. 2, Students' Material, 1956, p. 1. Also see Lief Alfred , It Floats (New York: Rinehart & Co., 1958), p. 181.

Lief , ibid., p. 182.

“Product Management: What Does It Mean?” Sales Management, April 17, 1959, p. 42.

Kieth Robert J. , “The Marketing Revolution,” Journal of Marketing, XXIV (Jan. 1960), 35.

Printers' Ink, Oct. 14, 1960, op. cit., p. 26.

“Career Opportunities with Colgate-Palmolive Company,” a recruiting brochure, p. 4.

“Opportunities in Advertising,” What Now? a Procter & Gamble recruiting brochure, p. 10.

Jacobs R. H. , op. cit., p. 16.

Bucklin L. P. , “Organizing the Marketing Function in a Growth Industry,” California Management Review, IV:2 (Winter 1962), 45.

Ames , op. cit., p. 141.

Mauser F. F. , Modern Marketing Management (New York: McGraw-Hill Book Co., 1961), p. 57.

Buskirk R. H. , Principles of Marketing (New York: Holt, Rinehart, and Winston, Inc., 1961), p. 623.

Ibid.

See Urwick Lyndall F. , “The Problems of Management Semantics,” California Management Review, II:3 (Spring 1960).

Weger E. R. , Die Absatzwirtschaft, March 1963, pp. 131–134.

Disch W. K. A. , “Review of Die Absatzwirtschaft,” Journal of Marketing, XXVII (Oct. 1963), 116.

Schiff Mellman , op. cit., p. 246.

Ames , op. cit., p. 142.

Jacobs , op. cit., p. 16.

Bucklin , op. cit.

Printers' Ink, Oct. 14, 1960, op. cit., p. 27.

Ibid.

Bursk Edward C. , Text and Cases in Marketing (Englewood Cliffs, N.J.: Prentice-Hall, Inc., 1962), p. 499.

Hepner H. W. , Modern Marketing (New York: McGraw-Hill Book Co., 1955), p. 448.

Based on Koontz Harold D. O'Donnell Cyril , Principles of Management (New York: McGraw-Hill Book Co., 1964), p. 272.

Ibid., p. 63.

Baumgartner J. S. , Project Management (Homewood, Ill.: Richard D. Irwin, Inc., 1963), p. 112.

Ibid., p. 6. Figure 1 is also adapted from this source.

Mauser , op. cit., p. 57.

Jacobs , op. cit., p. 20.

Ames , op. cit., p. 141.

Lazo H. Corbin A. , Management in Marketing (New York: McGraw-Hill Book Co., 1961), p. 81.

Printers' Ink, Oct. 14, 1960, op. cit., p. 27.

Ibid., p. 30.

Buskirk , op. cit., p. 623.

Lear , op. cit., p. 58.

See Gardner B. Levy S. J. , “The Product and The Brand,” Harvard Business Review, LIII (March-April 1955), 33–39.

Quoted by Urwick Lyndall F. , op. cit.