Growth Market Forecasting Revisited: A Look Back at a Look Forward

“Food From Fuel: Protein Made From Oil May Swell Food Supply,” Wall Street Journal, June 9, 1967, pp. 1,6.

“Setting a Timetable,” Business Week, May 27, 1967, p. 52.

“Down To The Sea With Jet Power,” Business Week, January 22, 1966, p. 152.

“Dentistry's Brave New World,” Business Week, March 2, 1968, p. 58.

“Corporation Issues Major Forecast of Future Technology,” Futurist (October 1967), p. 68–69.

Davidson J. H. , “Why Most New Consumer Brands Fail,” Harvard Business Review (March/April 1976), pp. 117–121; Cooper R. G. , “Why New Industrial Products Fail,” Industrial Marketing Management (December 1975), pp. 315–326.

“A Confusing Start for Quadriphonics,” Business Week, November 11, 1972, p. 72.

“Dehydrated Food Looks Ahead,” Business Week, October 15, 1960, p. 77.

“Getting Mail by Phone,” Business Week, September 28, 1968, p. 158.

“Heavy Betting on a Light Fiber,” Business Week, January 31, 1970, p. 33.

“Tire That Makes Air Old–Fashioned,” Business Week, April 6, 1968, p. 114.

“A Second Generation for Plastic Paper,” Business Week, April 15, 1972, p. 108.

“Goodyear: Making Sales Forecasts Come True,” Business Week, December 16, 1972, p. 50.

“Damn the Smog, Full Speed Ahead,” Forbes, February 1, 1971, p. 36.

“Automakers Are Holding Back Development of Steam Power,” Industrial Research, 10 (October 1968): 109.

“The Rotary–Engine Car Is Catching On,” Business Week, July 10, 1971, p. 20.

“An Iffy Future for the Steam Car,” Business Week, February 9, 1974, p. 72.

“The Little Cars are Hotter Than Ever,” Business Week, April 11, 1970, p. 20.

“A Friendly Rivalry Goes Up in Smoke,” Business Week, June 20, 1970, p. 33.

Ibid.

“CB: The Competition Heats Up,” Dun's Review, May 1976, pp. 53–55.

“AEC Is Refining Nuclear Earth–Excavation For '67 Project, Perhaps New Canal Later,” Wall Street Journal, January 6, 1965, p. 2.

“Ford Taps Yardney Battery Maker to Help Develop Power Source for an Electric Car,” Business Week, February 11, 1967, p. 138.

“A Think Tank That Helps Companies Plan,” Business Week, August 25, 1973, p. 72.

“Social Security's Galloping Surplus,” Business Week, October 18, 1969, p. 41.

“Old Age Gets Into Politics,” Business Week, February 13, 1960, p. 62.

“Biggest Market Ever Coming Up,” Business Week, May 13, 1961, p. 145.

“The New Rich South: Frontier for Growth,” Business Week, September 6, 1972, p. 30.

“Ready–Mix Woos the Drinker,” Business Week, September 17, 1960, p. 150.

“Bottled Water Sales Begin to Sparkle,” Business Week, November 7, 1970, p. 44.

“The Jogging–Shoe Race Heats Up,” Business Week, April 9, 1979, p. 124.

“Stride Rite: Still Trying to Use Keds to Grow Out of Children's Shoes,” Business Week, August 9, 1982, p. 51.

“Fuel Crisis in the Making,” Business Week, July 29, 1972, p. 64.

“Industry Warms Up to Microwaves,” Business Week, March 13, 1966, p. 152.

“A New Kind of Flight Plan For Small Freight,” Business Week, November 3, 1973, p. 66.

“Cash Drawers That Talk Computer,” Business Week, August 29, 1970, p. 66.

“Mirror, Mirror, On the Wall,” Business Week, May 7, 1966, p. 150.

“Plotting Time–Cost Schedule,” Business Week, February 17, 1962, p. 81.

“Electronics Goes Microminiature,” Fortune, August 1962, p. 99.

“Where IBM Looks For New Growth,” Business Week, June 15, 1968, p. 88.

“Microcomputers Aim at a Huge New Market,” Business Week, May 12, 1973, p. 80.