Specialization and the MBA: Is the Broad MBA Passé?

Pierson F. C. , The Education of American Businessmen (New York, NY: McGraw-Hill Book Company Inc., 1959); and Gordon R.A. Howell J.E. , Higher Education for Business (New York, NY: Columbia University Press, 1959).

Hugstad P. S. , The Business School in the 1980s: Liberalism versus Vocationalism (New York, NY: Praeger Publishers, 1983), pp. 13–16.

Schmotter J. W. , “An Interview with Professor James E. Howell,” Selections (Spring 1984), p. 9.

Von Der Embse T.J. DeLozier D.W. Castellano J.F. , “Three Views of the Ideal MBA,” Business Horizons (December 1973), p. 86.

Hugstad , op. cit., p. 21. Also see Uselding P. , “Management Thought and Education in America: A Centenary Review,” AACSB Newsline (August 1981), pp. 7–9.

Von Der Embse DeLozier Castellano , op. cit., p. 86.

See “Shift at Wharton,” Business Week, April 1, 1961, pp. 96, 98; “Tailoring the B-School to the Business World,” Business Week, January 19, 1963, pp. 72–76; “Business School With a Rising Star,” Business Week, May 2, 1964, pp. 56–59; and “At Chicago the Stress Is on Why, Not How,” Business Week, July 10, 1965, pp. 56–58.

“Tailoring the B-School to New Business World,” op. cit., p. 74.

“At Chicago the Stress Is on Why,” op. cit., p. 56.

National Center for Education Statistics, Earned Degrees Conferred (Washington, DC: United States Office of Education, various years).

Houston M.J. Hunt S.D. , “The BBA-MBA Combination: Pierson, Gordon and Howell Revisited,” Journal of Marketing Education (Spring 1983), p. 2.

Ference T.P. Ritti R.R. , “Evaluating the Functions of Management Education,” Personnel Journal (August 1970), pp. 642–650.

Houston Hunt , op. cit., p. 9.

Sturdivant F.D. Adler R.D. , “Executive Origins: Still a Gray Flannel World?” Harvard Business Review (November/December 1976), p. 130.

Steel W.F. Scott C.E. Fedor P.A. , “Graduate Business Schools: What Are They Looking For?” Journal of College Placement (Spring 1978), p. 63.

Von Der Dmbse DeLozier Castellano , op. cit., pp. 85–91. Also see Kelly J.W. , “Management Grades the Graduate Business School,” Personnel (September/October 1969), pp. 106–121; and Hambrick D.C. , “What Should an MBA Program Be?” MSU Business Topics (Spring 1975), pp. 41–47.

DePasquale J.A. Lange R.A. , “Job-Hopping and the MBA,” Harvard Business Review (November/December 1971), p. 4.

Livingston J.S. , “Myth of the Weil-Educated Manager,” Harvard Business Review (January/February 1971), p. 88.

Blackwell R. D. , “The Preparation of Future Marketing Managers,” Journal of Marketing Education (Spring 1981), pp. 4–9.

Hugstad , op. cit, pp. 92 and 119.

Ibid.

Ibid., p. 92.

See for instance Moody G. F. , “What Business Expects of Business Schools,” Business Forum (Fall 1983), pp. 13–15; and Shmanske S. , “Theory and Application in Business Education,” Business Forum (Fall 1983), pp. 37–40.

Demong R.F. Campsey B.J. Petit L.C. , “Is Curriculum Keeping Pace With Business?” Business Forum (Fall 1983), pp. 32–36.

Ibid., p. 33.

Jenkins R.L. Reizenstein R.C. , “Insights Into the MBA: Its Contents, Output and Relevance,” Selections (Spring 1984), pp. 19–24.

Conover W.J. , Practical Nonparametric Statistics (New York, NY: John Wiley & Sons, 1980), pp. 186–187.

This is a nonparametric procedure equivalent to an F statistic computed on observed ranks from a randomized complete block design (see Conover , pp. 299–305). Since the null hypothesis of equal program preferences was rejected at the 0.01 level of significance, multiple comparisons were made using a nonparametric procedures equivalent to Fisher's LSD method computed on ranks (see Conover , op. cit., pp. 300 and 304).

Demong Campsey Petit , op. cit., p. 36.

Jenkins Reizenstein , op. cit, p. 24.

See Hunt Houston , op. cit, p. 8; Blackwell , op. cit., p. 8; and Hugstad , op. cit., p. 89.

Hugstad , op. cit., p. 89.

Jenkins Reizenstein , op. cit., p. 22.

Ibid.

Von der Embse DeLozier Castellano , op. cit, pp. 85–86.

Blackwell , op. cit., p. 8.

Houston Hunt , op. cit, pp. 2–10.

Leary L. F. Wightman L. E. , A Demographic Profile of Candidates Taking the Graduate Management Admission Test During 1980–1981 (Princeton, NJ: Graduate Management Admission Council, 1982), p. 60.

Schiff M. , “Ends and Means in Business Education,” in Drucker Peter , ed., Preparing Tomorrow's Business Leaders Today (Englewood Cliffs, NJ: Prentice-Hall, 1969), pp. 263–265.

National Center for Education Statistics, Earned Degrees Conferred (Washington, D. C.: United States Office of Education, various years); and National Center for Education Statistics, Digest of Education Statistics (Washington, D. C.: United States Office of Education, various years).

Schiff , op. cit., p. 262.

Ibid., p. 261.

Leary Wightman , op. cit., pp. 1, 4–5, and 41.

“Futures Committee—Taking a Long Look,” AACSB Newsline (August 1983), pp. 9–10; and “B-Schools Do Not Have a Lock on Management Education,” AACSB Newsline (December 1981), p. 5.

Schmotter , op. cit., p. 14.