The Impact of the Regulatory Life Cycle on Corporate Political Strategy

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Post, op. cit., suggests four phases in the life cycle of a public issue (gestation phase, political phase, legislative phase, litigation phase) coupled with a three-staged corporate response process (awareness, commitment to action, selection and implementation of response); Sethi proposes a conceptual framework in which corporate political response patterns are related to four stages of a social issue's conflict evolution, Sethi S. Prakash , “A Conceptual Framework for Environmental Analysis of Social Issues and Evaluation of Business Response Patterns,” The Academy of Management Review, 4 (1979): 63–74; MacMillan distinguishes four phases of regulation without elaborating upon their impact on the firm's political strategies, MacMillan Ian C. , “Dealing with Government Regulations,” Journal of Business Strategy, 1(1980): 74–77; Brown , op. cit., cites several corporations which use the life cycle in their issues programs; Renfro gives a detailed description of what he calls the “life cycle of issues,” Renfro William L. , “Managing the Issues of the 1980s,” The Futurist, 16/4 (1982):61–66.

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Miles , op. cit.

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The collective good properties of political goods must be separated from the market structure which determines the number of firms profiting from the policy output. In highly concentrated or fragmented markets, it can occur that only a few or, as an extreme case, only one firm is in a position to reap the benefits.

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Regarding the strategic use of litigation and of the courts, see Chadwick-Brown , op. cit; McCaffrey , op. cit.; and Stokes , op. cit.

Mitnick Barry M. , “The Strategic Uses of Regulation—and Deregulation,” Business Horizons, 24/2(1981): 71–83; Reich Robert B. , “Regulation by Confrontation or Negotiation?” Harvard Business Review (May/June 1981), pp. 82–93.

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Marcus , op. cit.

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Reich , op. cit.

Miles , op. cit.