Abstract

Get full access to this article
View all access options for this article.
References
1.
Ogilvy
David
, Ogilvy On Advertising (New York, NY : Crown , 1983 ), p. 69 .
2.
Greiner
Larry E.
, “Senior Executives as Strategic Actors,” New Management , Vol. 1 , No. 2 (Summer 1983 ): 13 .
3.
Ogilvy
, op. cit., p. 101 .
4.
Selznick
Philip
, Leadership in Administration (New York, NY : Harper & Row , 1957 ), p. 5 .
5.
Learned
Edmund P.
Christiansen
C. Roland
Andrews
Kenneth R.
Guth
William D.
, Business Policy: Text and Cases (Homewood, IL : Richard D. Irwin , 1969 ).
6.“Course Descriptions for Electives Taught in the 1983–84 Academic Year,” Stanford University Graduate School of Business .
7.
Waterman
Robert H.
Jr.
Peters
Thomas J.
Phillips
Julien R.
, “Structure is Not Organization,” Business Horizons (June 1980 ).
8.
Peters
Thomas J.
, “Enhancing Organizational Capability and Effectiveness: The Never-Ending Juggling Act,” McKinsey & Co. , October 1978 .
9.
Peters
Thomas J.
, “On Political Books,” The Washington Monthly (October 1983 ), p. 56 .
10.
Levitt
Theodore
, The Marketing Imagination (The Free Press , 1983 ), p. 72 .
11.
Greiner
, op. cit., p. 14 .
12.
McGovern
Gordon
, Address to “1983 Midyear Executive Conference,” National-American Wholesale Grocers Association , September 30, 1983 .
13.
Gilder
George
, Wealth and Poverty (New York, NY : Basic Books , 1981 ), p. 264 .
