Boston Consulting Group's Dogs reconsidered: Their efficiency, superior product quality, and focus mean high performance.
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References
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HendersonB. D., Henderson on Corporate Strategy (Cambridge, Massachusetts: Abt Books, 1979).
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Ibid., pp. 164–166.
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PatelP.YoungerM., “A Frame of Reference for Strategy Development,”Long Range Planning, vol. 11 (1978), pp. 6–12; RobinsonS. J. Q.HickensR. E.WadeD., “The Directional Policy Matrix—Tool for Strategic Planning,”Long Range Planning, vol. 10 (1978), pp. 17–27; TaylorB., “Managing the Process of Corporate Development,”Long Range Planning, vol. 9(1976), pp. 81–100.
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Henderson, op. cit.
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A technical description of the methodology and statistical results for businesses in all four BCG cells can be obtained by writing to the authors.
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