A corporate strategic plan is merely an expensive report until it is put in the hands of a manager who can execute it. A pairing of Maccoby's management classification scheme and a product-life-cycle concept yields a model that can match strategic-business-unit operational requirements and the leader most likely to succeed.
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References
1.
Business Week, “Wanted: A Manager to Fit Each Strategy” (25 February 1980), pp. 166–168.
2.
MaccobyMichael, The Gamesman (New York: Bantam1976).
3.
HendersonBruce, On Corporate Strategy (Cambridge, MA: Abt Books, 1979).
4.
LevittTheodore, Marketing for Business Growth (New York: McGraw Hill, 1974).
