Abstract
Get full access to this article
View all access options for this article.
References
1.
Weaver
Paul
, “Corporations Are Defending Themselves with the Wrong Weapon,” Fortune (June 1977 ), pp. 186 –196 .
2.“New Ways to Lobby a Recalcitrant Congress,” Business Week (September 1979 ), pp. 140 –149 .
3.Ibid.
4.
Sethi
S. Prakash
, Advocacy Advertising and Large Corporations (Lexington, Massachusetts : D.C. Heath & Co. , 1977 ).