The Channels Manager: Marketing's Newest Aide?

Clewett Richard M. Stasch Stanley F. , “Shifting Role of the Product Manager,” Harvard Business Review (January–February 1975), pp. 65–73; Hanan Mack , “Reorganize Your Company around Its Markets,” Harvard Business Review (September–October 1975), pp. 56–64; Goodman Sam R. , Techniques of Profitability Analysis (New York: John Wiley & Sons, 1970), pp. 17–18.

“Wanted: A Manager to Fit Each Strategy,” Business Week (25 February 1980), pp. 166–173.

Day George S. , “Diagnosing the Product Portfolio,” Journal of Marketing (April 1977), pp. 29–38.

Cox Reavis Schutte Thomas F. , “A Look at Channel Management,” in McDonald Philip R. (ed.), Marketing Involvement in the Society and the Economy (Chicago: American Marketing Association, 1969), p. 104.

Moore James R. Eckrich Donald W. , “Marketing Channels from a Manufacturer's Perspective: Are They Really Managed?” in Bernhardt Kenneth L. (ed.), Marketing: 1776–1976 and Beyond (Chicago: American Marketing Association, 1976), pp. 248–252.

Drucker Peter , quoted in Dickson Paul , “Rules of the Game,” The MBA Magazine (December 1978/January 1979), p. 34.

Luchsinger L. Louise Dunne Patrick M. , “Fair Trade Laws—How Fair?” Journal of Marketing (January 1978), pp. 50–52; Kerin Roger A. Harvey Michael , “Contingency Planning for Product Recall,” MSU Business Topics (Summer 1975). pp. 5–12; Zeidman Philip F. Nickel Daryl A. , “The Courts and the Commentators Begin to Interpret the Sylvania Case,” Franchising World (January 1978), pp. 3, 6, 8.

Cravens David W. Hills Gerald E. Woodruff Robert B. , Marketing Decision Making: Concepts and Strategy (Homewood, Illinois: Richard D. Irwin, Inc., 1976), p. 340.

Megginson Leon C. , Personnel: A Behavioral Approach to Administration (Homewood, Illinois: Richard D. Irwin, Inc., 1967), p. 216.

Haimann T. , Professional Management (Boston: Houghton Mifflin Company, 1972), p. 219.

McCammon Bert C. Jr. Doody Alton F. Davidson William R. , “Emerging Patterns of Distribution,” in Walker Bruce J. Haynes Joel B. (eds.), Marketing Channels and Institutions, 2nd ed. (Columbus: Grid Inc., 1978), pp. 193–9.

Ibid., pp. 195–198.

Bowersox Donald J. Smykay Edward W. LaLonde Bernard J. , Physical Distribution Management (New York: The Macmillan Co., 1968), p. 299.

“VW's Latest Model: The Office of the Future,” Business Week (3 March 1980), pp. 61–64.

Walker Bruce J. , “The Distribution Channels Course in Marketing Curricula,” in Nash H.W. Robin D.P. , eds., Proceedings: Southern Marketing Association 1977 Conference (Mississippi State, Mississippi: Southern Marketing Association and Mississippi State University, 1977), p. 68.