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References
1.
Malabre
Alfred L.
Jr.
, “Forecasting Inflation: A Relatively New Art,” Wall Street Journal (27 September 1979), p. 40 .
2.
Strauss
George
, “Tactics of Lateral Relationships: The Purchasing Agent,” Administrative Science Quarterly , Vol. 7 (September 1962 ).
3.
Sheth
Jagdish N.
, “A Model of Industrial Buyer Behavior,” Journal of Marketing , Vol. 37 (October 1973 ), pp. 50 –56 .
4.
Strauss
, op. cit., p. 163 .
5.Ibid.
6.
Friedman
Milton
, “Using Escalators to Help Fight Inflation,” Fortune (July 1974 ), pp. 94 –97 , 174 , 176 .
7.
Martilla
John
, “Word-of-Mouth Communications in the Industrial Adoption Process,” Journal of Marketing Research , VIII (May 1979 ), pp. 174 –77 .
8.
Sheth
, op. cit., p. 54 .
9.Ibid. , p. 52 .
10.
Cyert
Richard M.
Simon
Herbert A.
Trow
Donald B.
, “Observations of a Business Decision,” Journal of Business , Vol. 29 (October 1956 ), pp. 237 –248 .
11.
Sheth
, op. cit., p. 53 .
12.
Martilla
, op.cit.
13.Ibid.