The Product Manager

Pessemier Edgar A. , Product Management: Strategy and Organization (New York: John Wiley and Sons, 1977), pp. 416–426.

Buell Victor P. , “The Changing Role of the Product Manager in Consumer Goods Companies,” Journal of Marketing, Vol. 39 (July 1975), pp. 4–5.

Luck David J. , Product Policy and Strategy (Englewood Cliffs, New Jersey: Prentice-Hall, Inc., 1972), pp. 83–84; Luck David J. , “Interfaces of a Product Manager,” Journal of Marketing, Vol. 33 (October 1969), pp. 32–36.

Clewett Richard M. Stasch Stanley F. , “Shifting Role of the Product Manager,” Harvard Business Review, Vol. 53 (January–February 1975), pp. 65–66; Venkatesh Albadi Wilemon David L. , “Interpersonal Influence in Product Management,” Journal of Marketing, Vol. 40 (October 1976), pp. 33–40; Fisher Dalmar , “Entrepreneurship and Moderation: The Role of the Integrator,” in Lorsch Jay W. Lawrence Paul R. (eds.) Studies in Organization Design (Homewood, Illinois: Richard D. Irwin, Inc., 1970), pp. 153–167; Leifer Richard Delbecq Andre , “Organization/Environmental Interchange: A Model of Boundary Spanning Activity,” Academy of Management Review, Vol. 3 (January 1978), pp. 40–50; The National Industrial Conference Board, The Product Manager System, No. 8 (New York: The Conference Board, 1965), p. 6.

Gemmill Gary R. Wilemon David L. , “The Product Manager as an Influence Agent,” Journal of Marketing, Vol. 36 (January 1972), pp. 26–30; Ames B. Charles , “Dilemma of Product/Market Management,” Harvard Business Review, Vol. 49 (March–April 1971), pp. 66–74; Scheuing Ederhard E. , New Product Management (Hinsdale, Illinois: The Dryden Press, 1974), pp. 36–52.

Luck David J. , Product Policy and Strategy (Englewood Cliffs, New Jersey: Prentice-Hall, Inc., 1972), pp. 83–94.

Pessemier , op. cit., pp. 419–426.

Buell , op. cit., pp. 5–11; Clewett Stasch , op. cit., pp. 67–69; Ames , op. cit.

Buell , op. cit., p. 7.

Buell , op. cit., p. 11.

Venkatesh Wilemon , op. cit.

Clewett Stasch , op. cit., pp. 65–73; Hise Richard T. Kelly Patrick , “Product Management on Trial,” Journal of Marketing, Vol. 42 (October 1978), pp. 28–33; Lucas Darrell B. , “Point of View: Product Managers in Advertising,” Journal of Advertising Research, Vol. 12 (June 1972), pp. 41–44.

Buell , op. cit., p. 3; Lucas , op. cit.

Clewett Stasch , op. cit., pp. 67–69.

Hise Kelly , op. cit., p. 30.