Business International Inc., U.S. Business in Japan (New York: Business International, Inc., 1959).
2.
See Glazer in BallonRobert J. (ed.) Joint Ventures and Japan (Tokyo: Sophia University, 1967), p. 11.
3.
Ballon, op. cit.
4.
AdamsT.F.M.KobayashiH., The World of Japanese Business (Tokyo: Kodansha International, 1969).
5.
NorburyP.BownasG. (eds.) Business in Japan (London: The Macmillan Press Ltd., 1974).
6.
MarchR.M., “Some Constraints on Adaptive Marketing by Foreign Consumer Goods Firms in Japan,”European Journal of Marketing, Vol. II, No. 7 (1977), pp. 491–8.
7.
MarchR.M., Opportunities and Problems for the Foreign Business in Japan—An Empirical Study (University of Queensland, Business Paper No. 7, 1977).
8.
Ibid., p. 7.
9.
Ibid., pp. 7–8.
10.
Ibid., p. 8.
11.
Ibid.
12.
Ibid.
13.
MarchR.M., The Performance of Foreign Capital, Foreign Enterprises in Japan (University of Queensland Business Paper No. 13, July 1978).
14.
Ibid.
15.
March, “Some Constraints,” op. cit.
16.
Other articles and books on the subject: AbegglenJames C. (ed.), Business Strategies for Japan (Tokyo: Sophia University, 1960); BallonRobert J. (ed.), Marketing in Japan (Tokyo: Sophia University, 1973); MITI, Industrial Policy Bureau, Foreign-Affiliated Enterprises in Japan (Tokyo: Marunouchi Research Centre Co. Ltd., 1977); Gaishikei Kigyō no Dōkō, (Tokyo: Tsushō Sangyōsho, Sangyo Seisaku Kyoku Hen, 1977); HirschmeierJ.YuiT., The Development of Japanese Business (Cambridge, Mass.: Harvard University Press, 1975); MarchR.M., Some Manpower and Control Issues in the Management of MNCs in the Western Pacific, paper presented to Management Education Conference, University of New South Wales, Australia, May 1978; YoshinoM.Y., The Japanese Marketing Systems: Adaptations and Innovations (Cambridge, Mass.: The MIT Press, 1971); YoshinoM.Y., Japan's Managerial System: Tradition and Innovation (Cambridge, Mass.: The MIT Press, 1968).