Learning from Failure

See Hanan Mack , “Corporate Growth Through Venture Management,” Harvard Business Review (January-February 1969), pp. 43–61; Hill Richard M. Hlavacek James D. , “The Venture Team: A New Concept in Marketing Organization,” Journal of Marketing (July 1972), pp. 44–50; and Cook Frederick W. , “Venture Management As a New Way to Grow,” Innovation (October 1971), pp. 27–37.