BlumMilton L.StewartJohn B.WheatleyEdward W., “Consumer Affairs: Viability of the Corporate Response,”Journal of Marketing (April 1974), p. 14; and McGuireE. Patrick, The Consumer Affairs Department: Organization and Functions (New York: The Conference Board, Inc., 1973), p. 3.
2.
BauerRaymond A.FennDan H.Jr., “What Is a Corporate Social Audit?”Harvard Business Review (January-February 1973), pp. 37–48.
3.
BauerRaymond A., “The State of the Art of Social Auditing,” in DierkesMeinolfBauerRaymond A. (eds.), Corporate Social Accounting (New York: Praeger, 1973), p. 35.
4.
ShuchmanAbraham, “The Marketing Audit: Its Nature, Purposes, and Problems,” in Analyzing and Improving Marketing Performance, Report No. 32 (New York: American Management Association, 1959), pp. 16–17.
5.
DayGeorge S., “The Role of the Consumer in the Corporate Social Audit,” in DierkesMeinolfBauerRaymond A. (eds.), Corporate Social Accounting (New York: Praeger, 1973), pp. 117–129.
6.
McGuire, op. cit.
7.
Sub-Councils on the National Business Council for Consumer Affairs, Guidelines on Advertising Substantiation, Responsive Approaches to Consumer Complaints and Remedies, Product Performance and Servicing: An Examination of Consumer Problems and Business Responses, Product Warranties: A Program for the Improvement of Consumer Product Safety, and Financing American Consumer: Business Report on Consumer Credit (Washington, D.C.: U.S. Government Printing Office, 1972–1973).
