New York City: A Portrait in Marketing Mania

Kotler Philip Levy Sidney J. , “Broadening the Concept of Marketing,” Journal of Marketing (January 1969), pp. 10–15; Kotler Philip Zaltman Gerald , “Social Marketing: An Approach to Planned Social Change,” Journal of Marketing (July 1971), pp. 3–12; Kotler Philip , “A Generic Concept of Marketing,” Journal of Marketing (April 1972), pp. 46–54.

Kotler Levy , pp. 10–15.

Marcus Burton , Modern Marketing (New York: Random House, 1975), p. 703.

Levitt Theodore , “Retrospective Commentary on Marketing Myopia,” Harvard Business Review (September-October 1975), p. 180.

Moyer Reed , Macro Marketing (New York: John Wiley & Sons, 1972), p. 9.

Editorial, Wall Street Journal (10 September 1975), p. 18.

“New York's Last Gasp,” Newsweek (4 August 1975), p. 24.

Ibid., p. 19.

Levitt Theodore , The Marketing Mode: Pathways to Corporate Growth (New York: McGraw-Hill, 1969), p. 220.

“Notable and Quotable,” Wall Street Journal (14 August 1975), p. 10.

“Why New York City Won't Make It Financially,” Business Week (18 August 1975), p. 97.

Ibid.

“Notable and Quotable,” p. 10.