Consumer Discontent: A Social Perspective

Webster F. E. Jr. , “Does Business Misunderstand Consumerism?”, Harvard Business Review (September-October 1973), pp. 89–97.

Kristol I. , “The Credibility of Corporations,” Wall Street Journal (19 January 1974), p. 16.

Lambert Z. V. Durand R. M. , “Consumer Attitudes Toward Public Policy Propositions: An Ethnic and Demographic Analysis,” presented at the Fall Conference, American Marketing Association, 1973; and Barksdale H. C. Darden W. R. , “Consumer Attitudes Toward Marketing and Consumerism,” Journal of Marketing (October 1972), pp. 28–35.

Seeman M. , “On the Meaning of Alienation,” American Sociological Review (December 1959), pp. 783–791.

Kotler P. , “What Consumerism Means for Marketers,” Harvard Business Review (May-June 1972), p. 49.

Jones M. G. , “The Consumer Interest: The Role of Public Policy,” California Management Review (Fall 1973), p. 19.

Magnuson W. G. Carper J. , The Dark Side of the Marketplace (Englewood Cliffs, N.J.: Prentice-Hall, 1968), p. 8

Pickle H. B. Bruce R. , “Consumerism, Product Satisfaction-Dissatisfaction: An Empirical Investigation,” Southern Journal of Business (November 1972), pp. 87–100.

Kotler , op. cit., p. 50.

Rosenthal B. S. , “Producer Versus Consumer: The Unequal Battle,” Economic and Business Bulletin (Winter 1970), pp. 37–40.

Galbraith J. K. , The New Industrial State (Boston: Houghton Mifflin, 1967).

Clark J. P. , “Measuring Alienation Within a Social System,” American Sociological Review (December 1959), p. 849; Olsen M. E. , “Alienation and Political Opinions,” Public Opinion Quarterly (Summer 1965), pp. 201–202.

Pickle Bruce , op. cit.

Seeman , op. cit.

Bishop J. Jr. Hubbard H. W. , Let the Seller Beware (Washington, D.C.: The National Press, 1969), p. 163.

“Auto Makers Give FTC Some Lessons on Reading Car Ads,” Wall Street Journal (9 November 1973), p. 4.

Jones M. G. , “Business Can Stand Guard for the Consumer,” Nation's Business (November 1969), p. 52.

A belief that illegitimate and unethical means are indispensable depicts the type of normlessness usually discussed by sociologists. Following in this vein, Seeman defines normlessness as a “high expectancy that socially unapproved behaviors are required to achieve given goals”; Seeman , op. cit.

Magnuson Carper , op. cit., p. 61.

“America's Growing Antibusiness Mood,” Business Week (17 June 1972), p. 102.

Baker S. S. , “The Permissible Lie,” in Kangun Norman , ed., Society and Marketing (New York: Harper & Row, 1972), p. 101.

Seeman defines this form of alienation as assignment of a “low reward value to goods or beliefs that are typically highly valued in a given society”; Seeman , op. cit.

Nettler G. , “A Measure of Alienation,” American Sociological Review (December 1957), pp. 674–675.

Macdonald D. , “A Theory of Mass Culture,” and van den Haag E. , “Of Happiness and Despair We Have No Measure,” in Casty A. , ed., Mass Media and Mass Man (New York: Holt, Rinehart and Winston, 1968), pp. 5–24.

Reich C. A. , The Greening of America (New York: Random House, 1970), p. 7.