For some glaring examples, see Chapter 13 in NicosiaF. M., Advertising, Management and Society: A Business Point of View (New York: McGraw-Hill, 1974).
2.
JonesMary Gardiner, “Social Responsibility: The Regulator's View,”California Management Review, XV, No. 4, Summer 1973, pp. 78–84.
3.
Nicosia, op. cit., ch. 11.
4.
For a discussion of this and other data, see ibid., ch. 11.
5.
FerberR., “The Maturation of Marketing,”The Marketing News, August 15, 1972, p. 3; a paper presented in acceptance of the Charles Coolidge Parlin Award. Ferber is Research Professor and Director, Survey Research Laboratory, University of Illinois.
6.
For other kinds of “insulation,” see, for instance, the case of VerrettJacquelineMrs. in PetersC.BranchT., eds., Blowing the Whistle (New York: Praeger, 1972, pp. 190–94).
