An Executive's Guide to Computer-Based Planning

Steiner George A. , “Pitfalls in Comprehensive Long Range Planning,” Planning Executives Institute, Research Series, 1972, p. 14.

McLean Ephraim R. , “How Effective Is Your Data Processing Organization?” California Management Review, Fall 1973, Vol. XVI, No. 1, p; 95.

Portions of this article will appear in a forthcoming book, Management of Computer-Based Planning Systems, by Boulden James B. (McGraw-Hill, 1975).

The particular system used in conjunction with the illustrations in this article is one developed and marketed by On-Line Decisions, Inc., of Chicago, Illinois.

“Model Building at Potlatch Forests,” On-Line Decisions Newsletter, No. 3, June 15, 1972, p. 3.

“Simulation Models in a Consumer Products Company,” op. cit., p. 4.

“A Manufacturer of Institutional Products Enters Consumer Market,” op. cit., p. 2.

Broy Anthony , “Computers Aid in Decisions,” New York Times, November 14, 1971, Section 3, pp. 3 and 10.